JAY-Z’s “4:44” Goes Platinum & Breaks Record With Some Help From Sprint
After the news broke that JAY-Z’s 4:44 went Platinum in less than six days, many people wondered how that was possible when it was only available to stream on TIDAL. It turns out, Sprint — the company
After the news broke that JAY-Z’s 4:44 went Platinum in less than six days, many people wondered how that was possible when it was only available to stream on TIDAL. It turns out, Sprint — the company partnered up with TIDAL to push the album — bought 1 million downloads.
— Roc Nation (@RocNation) July 5, 2017
Billboard reached out to JAY’s label Roc Nation, who told the outlet that the certification reflects 1 million downloads, and no streams were applied towards the certification. According to an RIAA spokesperson, a sale can count towards a certification if purchased directly by the customer, or a business can purchase the album or song and offer it to customers. But like Sprint did, customers using the company must take affirmative steps to acquire the album or song by submitting an email address and promotional code. People seeking the album had to provide an email address and use the promotional code “SPRINT” to be able to download 4:44.
The RIAA revamped its Gold & Platinum Awards Program on February 1, 2016 to include tracks and streams. One equivalent album unit is equal to: one album sale, 10 tracks sold from an album, or 1,500 on-demand audio and/or video streams from an album.
Hov’s 2013 album, Magna Carta Holy Grail, was certified Platinum the day it came out thanks to a similar deal with Samsung.
Courtesy Of HipHop Dx